Insights & Data

We’ve been studying the market for years using shopper science and retail marketers’ expertise. Here’s what we’ve discovered:

Know it’s Great...Before the Due Date

Why do marketers routinely reach a level of creative churn and dissatisfaction even when testing is part of their process? A survey was sent to leading marketing industry professionals to find the answers.

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Study: Creative Effectiveness

Ads optimized for shoppers outperform those that are not by 30% or more. See how creative effectiveness was proven to be a key element to delivering better sales, and therefore better ROI.

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Sales Lift From Shopper Communication That is Not Seen: 0%

The power of your brand message is the key to driving sales. How do you test its effectiveness so you KNOW it works?

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Avoid the Top Five Mistakes Brand Marketers Make With Their Selling Moment

The consumer gives you 3 to 5 seconds (at most) to turn him or her from a shopper to a buyer. Don’t blow it!

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