National CPG Brand Digital Banner Ad Case Study
Objective: Entice the shopper to click on the banner ad link to learn more about the sweepstakes.
The banner ads received a SellCheck score of 17 out of 40. Only 13% of the target demo preferred these ads.
The recommended changes were applied and the display was resubmitted through SellCheck.
The banner ads received a SellCheck score of 32 out of 40. Now, 87% of the target demo prefer these ads.
This case study is a representation of real work. Brand names have been changed to protect our clients’ anonymity.