Objective

Convey to consumers the quality difference over other dog foods.

Version A

The shelf talker received a SellCheck score of 24 out of 40 and generated 2% sales lift.

Version B

The shelf talker received a SellCheck score of 31 out of 40 and generated 4% sales lift.

SellCheck® Increased Sales Lift

100%

This case study is a representation of real work. Brand names have been changed to protect our clients’ anonymity.

Objective

Communicate brand superiority and convert consumers.

Version A

The shelf talker received a SellCheck score of 27 out of 40 and generated 6% sales lift.

Version B

The shelf talker received a SellCheck score of 29 out of 40 and generated 10% sales lift.

SellCheck® Increased Sales Lift

67%

This case study is a representation of real work. Brand names have been changed to protect our clients’ anonymity.

Objective

Entice the shopper to click on the banner ad link to learn more about the sweepstakes.

Version A

The banner ads received a SellCheck score of 17 out of 40. Only 13% of the target demo preferred these ads.

The recommended changes were applied and the display was resubmitted through SellCheck.

Version B

The banner ads received a SellCheck score of 32 out of 40. Now, 87% of the target demo prefer these ads.

SellCheck® Increased Sales Lift

74%

This case study is a representation of real work. Brand names have been changed to protect our clients’ anonymity.