Dog Food Shelf Talker Case Study
A vs B Test
Objective: Convey to consumers the quality difference over other dog foods.
The shelf talker received a SellCheck score of 24 out of 40 and generated 2% sales lift.
The shelf talker received a SellCheck score of 31 out of 40 and generated 4% sales lift.
This case study is a representation of real work. Brand names have been changed to protect our clients’ anonymity.