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Dog Food Shelf Talker Case Study

A vs B Test

Objective: Convey to consumers the quality difference over other dog foods.

Version A

The shelf talker received a SellCheck score of 24 out of 40 and generated 2% sales lift.

Version B

The shelf talker received a SellCheck score of 31 out of 40 and generated 4% sales lift.

SellCheck increased
sales lift

100%

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This case study is a representation of real work. Brand names have been changed to protect our clients’ anonymity.

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