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Coffee Shelf Talker Case Study

A vs B Test

Objective: Communicate brand superiority and convert consumers.

Version A

The shelf talker received a SellCheck score of 27 out of 40 and generated 6% sales lift.

Version B

The shelf talker received a SellCheck score of 29 out of 40 and generated 10% sales lift.

SellCheck increased
sales lift

67%

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This case study is a representation of real work. Brand names have been changed to protect our clients’ anonymity.

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